Scan-to-list software: one photo, your whole haul listed 20× faster.

For full-time resellers and side-hustle flippers who are done re-keying SKUs one item at a time. Snap your shelf, table or card stack — WhatAreThose reads up to 15 items per photo, fills in SKU, colorway, size, condition grade and legit-check result, and groups duplicates with the right quantity so you don't oversell a pair you only have one of. Edit what's off, then bulk-export to Whatnot or CSV. Direct cross-listing and auto-delisting to eBay, StockX, GOAT and Alias are on the roadmap — not live yet.

Start free — 5 scans, no card See pricing

Free forever plan — 5 scans, no card. Paid from $29/month. Cancel yourself in the billing portal.

WhatAreThose scan results: five sneakers detected from one photo, each row showing SKU, colorway, size, confidence score, cost, source and current value, with Whatnot CSV export
Draft listings generated from one shelf photo — every field editable before export.

The grind this replaces

  • Listing one by one — typing the same SKU, colorway and size into a form for every pair.
  • Managing stock across a wall of browser tabs and a spreadsheet that broke two hauls ago.
  • Overselling — a pair goes on two marketplaces, sells twice, and one buyer gets a cancellation.
  • Photographing and keying a 200-card stack when 90% of it is duplicates.
  • Guessing condition, then eating a return because the buyer graded it differently.

What you actually get done

  • Get a haul listed in one pass — one photo, up to 15 items, SKUs and sizes filled in.
  • Keep quantities straight — duplicates grouped with the right quantity so a one-of-one isn't listed twice.
  • Bulk-export to Whatnot without fighting the template — the official 21-column CSV, generated for you.
  • Know what the flip made — log what you bought each item for and where, and keep it on the row through export.
  • Check legit before you list — stitching, materials and labels reviewed on every item.
Portfolio snapshot in WhatAreThose showing the batch value of a scan and the top items ranked by estimated value
Batch value and top items, so you know what to list first.

How it works

  1. Capture or upload — camera, drag & drop, or gallery.
  2. We read the photo and build the rows: SKU, colorway, size, quantity, condition.
  3. You edit anything that's off, add cost and source, then bulk-export to Whatnot or CSV.

Where we're at (updated February 2026)

WhatAreThose is early and we'd rather show the build log than invent user counts or five-star quotes. Everything below is live in the product today.

  • Feb 2026 — Similar-match verification: tap a detected item and compare visual variants before you commit to a SKU.
  • Jan 2026 — Official 21-column Whatnot CSV export, plus mobile share/download.
  • Jan 2026 — Card-specific fields (card number, set, variant, grade) instead of sneaker fields on card scans.
  • Dec 2025 — Stripe billing with self-serve cancellation in the billing portal.

Not live yet: direct cross-listing and auto-delisting to eBay, StockX, GOAT and Alias.

Questions resellers ask before paying

Will this pay for itself if I haven't made my first flip yet?
Start on the free plan: 5 scans, no card, no monthly reset. A scan reads up to 15 items off one photo, so those 5 scans cover about 75 items. If listing those doesn't save you an hour, don't pay us. Paid starts at $29/month, not $74.99.
Which marketplaces can I list to today?
Today WhatAreThose gets your items to listing-ready and exports them: Whatnot CSV (the official 21-column template), generic CSV, and Shopify. Direct API cross-listing to eBay, StockX, GOAT and Alias is on the roadmap and not live yet — if you need one-click posting to those today, we're not there.
What's gated behind a paid plan?
Scan volume and inventory size, not the core flow. Free gets 5 lifetime scans, basic legit checking and condition grading. Reseller ($29/mo) adds 40 scans a month, 500 items of inventory, priority legit checks, detailed condition reports and CSV/Shopify export. Store ($99/mo) adds 150 scans, 2,500 items, bulk batches, multi-user access and API access.
How accurate is the SKU and colorway it pulls off a photo?
Every scan is a draft you review before it leaves the app. SKU, colorway, size, condition, cost and source are all editable in the results table, and duplicates in the same photo get grouped with the right quantity. You correct once, then export.
Does it handle cards as well as shoes?
Yes. Cards use card fields — card number, set, variant, grade — not sneaker fields, and a stack shot groups the duplicates. Sneakers and clothing use SKU, colorway and size.
Can I cancel any time?
Yes. Manage subscription in your account menu opens the Stripe billing portal, where you can cancel or change plan yourself. No email required, no retention call.

Pricing

Starter $0 forever (5 scans) · Reseller $29/mo (40 scans, 500 items) · Store $99/mo (150 scans, 2,500 items) · Enterprise custom.

Start free — 5 scans, no card See pricing

Free forever plan — 5 scans, no card. Paid from $29/month. Cancel yourself in the billing portal.

Talk to a human

Questions about volume, team seats or whether it handles your category? Send a note through the contact form on this page — it reaches the people building it, not a ticket queue. Used it on a haul already? Leave a rating and we'll publish it on Customers.